As an international, award winning, direct marketing professional, Eileen Fraser has created direct marketing programs over the last 25 years for brands that include Chevrolet, Princess Cruises and Mattel. For the past seven years, she has focused exclusively on helping infomercial marketers maximize sales and improve profits. Her category experience includes Collectibles, Exercise Videos, Housewares, Pet Care, Intellectual Properties, Skin Care and Weight Loss. She believes in breakthrough strategies to optimize every media moment.


Frank Fraser began his career in automotive marketing, spending 17 years at Chrysler Corporation. He then spent 26 years with the Campbell-Ewald advertising agency, where he was Senior Vice President. Frank has also been a trade publication editor and has written extensively about changes in retailing. He believes marketers should listen for the often unspoken words of their prospective customers.