As an international, award winning, direct marketing professional, Eileen Fraser has created direct marketing programs over the last 25 years for brands that include Chevrolet, Princess Cruises and Mattel. For the past eight years, she has focused exclusively on helping infomercial marketers maximize sales and improve profits. Her category experience includes Collectibles, Exercise Videos, Housewares, Pet Care, Intellectual Properties, Skin Care and Weight Loss. She believes in breakthrough strategies to optimize every media moment.